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Make a Customer, Not a Sale

09 Jul 2008 - 03:37:21 pm

 
More often than not, for car enthusiasts especially, the back story of how a Ford dealer had survived his early years of struggle to become the longest standing Ford dealer in the country is as intriguing, snarling, and uniquely powerful as the elegance and dynamism of the Ford vehicles itself. In the case of Peter Warren, the founder of Peter Warren Ford Sydney Auto World, you cannot help but wonder how he managed to make his company rise above the rest for over 50 years now.

Peter Warren Ford was established in Warwick Farm in 1967 and has since expanded to a 22 acre site that houses over 300 new Fords and 90 quality tested used vehicles. In 2007, Peter Warren Ford was the second largest Ford retailer in Australasia and was awarded the AAA rating for Customer Satisfaction.

The fleet team of Peter Warren Ford is proud of its over 70 years of experience in the motor vehicle industry. Their team is composed of a Fleet Sales Manager, a Government and Rental Sales specialist, Three Fleet Sales specialists, and a full time vehicle delivery coordinator. Not only does Peter Warren Ford have a fleet team that is highly skilled professionals, the fleet team also stood to their promise of extremely competitive pricing, comprehensive vehicle availability, full range of finance products at very competitive rates, delivery to your door throughout Australia, and a commitment to outstanding customer satisfaction.

Peter Warren Ford is a successful company that is devoted into increasing their stature and influence by crossing various timelines while spreading the word about innovation in fusing technology and design into a metal sheet. Aside from their multitude of newly crafted Ford vehicles, Peter Warren Ford also specialized in quality used Ford cars from a large range of manufacturers, giving their clients the chance to maximize their options in choosing the best vehicle.

Peter Warren realized his passion for cars when he was fifteen-year-old. Back then, he was only a young boy—working as an office runner by day and parking cars by night—who used inspiration to help fuel his future juncture and achieve his dreams. Truth be told, no one knew that after twenty-five years, Mr. Warren was on his way to surrounding himself with things, ideas and people that will make his universe bigger. No one knew that he was building himself a multi-million-dollar empire that will make him one of the kings of Australia car sales trade.

Often pegged as the person who was always willing to share his knowledge and skills with others to help those in his industry, Mr. Warren, in his lifetime, was regarded as a decent and creative businessman with a giving heart. Mr. Warren had been supporting various charity groups like the Royal Blind Society, the Prostate Cancer Foundation, the Royal Children's Hospital and the Children's Hospital at Westmead. He was one those few people who were seen to be the backbone of the motor vehicle industry.

Way back in 1958, Frederick Sutton, founder of Suttons Motors, serves as Mr. Warren’s catalyst for success. Mr. Sutton lent Mr. Warren $2000 so he could start his own used car dealership in Liverpool.

Peter Warren Ford was one of the first privately owned Ford dealerships in Australia when it began in 1966. Since then, the company had been garnering awards for its outstanding services to the motor industry and to the people of Australia.

Over the past decades, Peter Warren Ford has made certain that its staff or employees are experts in the motor industry. Its dedicated staff average in excess of 15-years employment are testament to a culture of customer care resulting in 60% of Peter Warren Ford’s clients coming back or new clients being referred by their existing clients.

There were a few times in the hologram of my past when I have purchased quite a few number of Fords from Peter Warren Ford. I have heard very good feedback about Peter Warren Ford that I decided to check what kind of Ford vehicle the company can offer me. My first ever Ford vehicle came from them and it was the F-150.

As someone who has been vigilant since time immemorial, there are three things I usually do before I go ahead and deal business with a certain company. First, I do my homework and research about their reputation. Doing your own investigation and finding out if a company is credible or not is crucial to any investment a person will make. Next, I do my own evaluation of their company by seeing to it that they offer none but quality products. I evaluate a company’s standards by utilizing the internet and going to their company website. Surely, every huge company must have a website. Lastly, after I have gathered enough information about them, It is now time to test the water and see if its products and services are right for me.

Fortunately, after I have spoken to a Peter Warren Ford’s customer representative who was so service oriented, I got convinced to visit and see the F-150 which was new at that time. I have to say that I was impressed with their management and the gentleman who left me alone to have a look at their Ford Vehicles until I was ready enough to ask him some questions.

Pertaining to other companies, I do not like it when a sales person follow me around when looking at their products. It makes me feel that they are suspecting me of stealing whatever it is they are selling. It makes me feel that they do not respect me to decide and see things on my own.

Michael, the gentleman who assisted me, oriented me about the bold design, powertrain and chassis, features, models and options, and the safety and security of the F-150. It seemed that for every question I had, he had a good answer to satisfy me. I love how Peter Warren Ford trains its employees in a way that its customers or clients will feel satisfied and respected. Since they were able to show me what customer service and product quality is all about, I ended up rewarding myself a good investment.

I knew I got myself a good investment because even when my car was being serviced, I could see that after the techician had completed the work in my car, a quality controller came along to inspect if everything was done right. Clearly, when it comes to Ford repairs and other services, quality assurance is important to them as it is to their valued customers.

New Technologies for Kenetic Designed Ford Focus XR5

27 Jun 2008 - 08:51:26 am

 

Ford's fire-breathing Focus XR5 Turbo will boast a fresh new look and will be loaded with even more specification and premium quality features when the new LV model goes on sale this month.

The iconic German-built flagship of the Focus family is the first model in the small car line-up to feature Ford's kinetic design philosophy.

Implementation of the theme delivered an opportunity for the Design team to create an almost entirely all-new body appearance while a raft of new interior enhancements have also been introduced.

"The Focus XR5 Turbo has established itself as a firm favourite amongst Australian performance motoring enthusiasts and changes introduced with the new model will further strengthen its position as a performance and dynamics leader," said Ford Australia Vice President Marketing and Sales, Mark Winslow.

"These enhancements will position Focus XR5 Turbo as one of the most desirable, functional and versatile hot-hatches available."

The new Focus XR5 Turbo now looks even more exciting and purposeful, with a unique new front bumper and larger lower inverted trapezoidal grille flanked by distinctive re-styled foglamps.

Both upper and lower grilles feature a graphite mesh with signature honeycomb pattern. The leading edge of the bonnet features a body-coloured appliqué while the new front lamps on the Focus XR5 Turbo incorporate unique black housings that give the headlights a quartz effect during daylight hours.

From the side, the extended side rocker panels emphasise the lowered chassis and the bold wheel arches, which contain newly designed 18-inch alloy wheels.

Side mouldings have been removed on the new Focus XR5 Turbo but more pronounced swage lines on the bodyside that extend the length of the car draw the eye to the full and muscular surfaces.

Exterior handles, door mirrors, side skirts and spoiler are all finished in the bodycolour of the vehicle.

At the rear, the Focus XR5 Turbo gets a new bumper with an integrated lower diffuser framing two generously proportioned exhaust pipes. LED tail lamps and a large upper spoiler complete the sporty stance.

In addition to its dynamic new styling, established on-road agility and high performance, the XR5 Turbo will come standard with enhanced in-car entertainment features and systems, including a premium centre console, Bluetooth with voice control, an Easyfuel capless refuelling system with mis-fuelling inhibitor and a new 'Ford Power' start button.

The new premium centre console creates a flow-through effect from the centre of the instrument panel and helps to create a cockpit feel for the driver and front passenger.

It features a movable armrest with 80 mm of travel, a four-litre capacity storage compartment, two open cup holders with rubber mat, a coin holder and a card holder. The new centre console also houses the 'Ford Power' button.

It is not just the functionality of the interior that has been improved – special attention was also paid to its comfort, quality and design finishes.

Alloy sports pedals, a unique handbrake cover and leather gear knob are complemented by a new carbon-effect finish on the centre of the instrument panel, centre console and switch bezels.
Door-sill scuff plates and a unique leather three-spoke steering wheel complete the special style. Soft touch finishes have been applied to the instrument panel and stowage compartments.
Stylish Recaro-branded front seats are standard on the Focus XR5 Turbo and provide optimal lateral support during spirited driving. The seat positions and ergonomics of the interior package provide the driver and front seat passenger with Ford's cockpit seating position.

The seats boast a superior level of adjustment and flexibility. The driver's seat has fore and aft movement, plus recline, height, lumbar and cushion tilt adjustments, while the passenger seat adjusts manually fore-aft and can also recline. The standard rear seat features a 60/40 split seat back and child restraint safety fittings on the outboard seats.

The Focus XR5 Turbo features a high quality woven black headliner and black A-pillars, which further enhances the sporty cockpit feel of the interior. A mini overhead console in the headliner of the car houses a map and courtesy light.

Powering the Focus XR5 Turbo is the renowned turbocharged 2.5-litre 166 kW Duratec five-cylinder engine, offering sustained 320 Nm of torque from 1600 rpm right through to 4000 rpm.

"The powerplant that drives the XR5 Turbo is a phenomenal engine which sounds sensational. When coupled with the vehicle's impressive dynamics attributes it is a combination which makes it one of the most enjoyable and engaging small Ford vehicles to drive," said Mr Winslow.

Standard safety features are as impressive as the performance offered by the vehicle. Among the passive safety systems are six airbags, pyrotechnic safety belt pre-tensioners and neck injury protection systems on the front seats.
To enhance the overall active safety package, the new model retains standard Dynamic Stability Control (DSC) with Traction Control, Anti-lock Brakes (ABS), Emergency Brake Assist (EBA) and its rigid, reinforced passenger cell while adding an emergency hazard warning light activation system.

The Focus XR5 Turbo is equipped with the largest diameter front brake discs of the Focus range to assist in providing impressive braking performance.
In addition to the signature Electric Orange metallic hero colour, a palate of six other colours is available including new Frozen White, Panther Black, Moondust Silver, Sea Grey, Colorado Red and Performance Blue.

Optional Ford 'GT-style' overhead body stripes are also available on select colours in the range, as is an optional sunroof (not available if overhead body stripes are optioned).

"Ford set a real benchmark in hot-hatch motoring when the original Focus XR5 Turbo was launched a little over two years ago," said Mr Winslow.

"We believe we can cement this position with the introduction of a fresh new, feature laden, sports-performance Focus XR5 Turbo which offers unparalleled levels of functionality and versatility."

The recommended retail price of the new Focus XR5 Turbo is $36,990 (excluding dealer delivery and statutory charges).

Options include overhead stripes ($350) and power tilt/slide sunroof ($1,900). Recaro Sports Leather seats are a $2,000 option which includes heated 10-way adjustable functionality for driver and front passenger.

Prestige paint is a $310 premium, while the hero colour of the range, Electric Orange, remains a $1,800 option.

Additional safety specification on LT model Focus

In other exciting news for the Focus brand, the entire hatch and sedan range now features side front airbags as standard.

"Safety is an essential want for small car consumers, so we have taken the step of standardising side front airbags on every Focus sedan and hatch model," said Mr Winslow.

The new recommended retail price of the LT Focus CL (hatch and sedan) is $20,490, an increase of only $500 for the new safety equipment.

An optional safety pack, consisting of side curtain airbags, Dynamic Stability Control including Traction Control and Emergency Brake Assist, remains a $1300 option on CL, LX and TDCi models.

"Focus is a great looking, fantastic driving, fuel efficient model which also offers a turbo-diesel option," said Mr Winslow.

"Enhancing its safety credentials through the inclusion of side front airbags on all Focus models further strengthens its appeal and delivers an even more attractive vehicle proposition."

Contact us on 9828 8969 or ebusiness@peterwarren.com.au for more information.

V8 Supercars - Reigning Blue at Sandown

10 Jun 2008 - 01:41:51 pm

 

Ford dominated without doubt at Sandown in Melbourne this long weekend, taking a triple podium with Jamie Whincup at the top and Mark Winterbottom's second accelerating him to the Championship lead.

The clean sweep weekend started with Whincup taking pole on Saturday to move seamlessly through to a round win, and Ford took out three races.

With the new FG01 making its highly anticipated debut, the winning results that saw James Courtney third overall, reinforced the strength and speed evident in Ford's V8 Supercar crop.

The youngest driver in the field, 19 year old Shane Van Gisbergen and Courtney's Stone Brothers Racing teammate, put in an undeniably impressive performance, one step off the podium with fourth for the round.

Dark and intermittent race conditions towards the end of the weekend's racing during the third 39 lap sprint race today on the 3.1 kilometre circuit, Melbourne were no hindrance to the unrelenting competitiveness of the Falcons.

"We couldn't have asked for a better result to top off the successful roll out of our new FG01 V8 Supercar," said Ford Racing Manager, Ray Price.

"I try to resist dropping numbers but race two saw Ford hold the top six positions, and race three the top four. In the final sprint today we had seven of our guys in the top ten.

"The reveal of FG01, taking to the track each day for laps to display the result of 18 months of hard work developing the prototype, was received beyond expectations.

"It's an extremely rewarding feeling for our teams especially Ford Performance Racing who have put endless man hours and resources into building the car.

"FPR made additional sacrifices and contributions throughout the weekend to ensure the public and the V8 Supercar industry had the best chance to witness the future of Ford Racing in the category."


FG01 completed laps on each day of the Saturday, Sunday, Monday event, showing off the stunning 'Nitro' blue with white themed livery and new styling based on the Ford FG Falcon XR8 road car package.

James Courtney was behind the wheel with fellow Ford man and Channel Seven star Grant Denyer his passenger.

Ford's stellar V8 Supercar line-up next heads to Darwin for round six of the V8 Supercar Championship series (4- 6 July).

Craig Lowndes - who won Sandown's race two and unfortunately surrendered his pole position for race three, unable to start due to a broken axle during the warm up lap - is chasing a return to form and a repeat of his round win at the 2007 event.



SANDOWN ROUND TOP TEN

1. #88 Jamie Whincup, TeamVodafone, Ford

2. #5 Mark Winterbottom, FPR, Ford

3. #4 James Courtney, Jeld-Wen Racing, Ford

4. #9 Shane Van Gisbergen, SP Tools Racing, Ford


5. #39 Russell Ingall, Supercheap, Holden

6. #888 Craig Lowndes, TeamVodafone, Ford

7. #1 Garth Tander, HRT, Holden

8. #7 Todd Kelly, Jack Daniels Racing, Holden

9. #17 Steven Johnson, Jim Beam Racing, Ford

10. #15 Rick Kelly, HSV Dealer Team, Holden


2008 V8 SUPERCAR CHAMPIONSHIP TOP TEN

1. #5 Mark Winterbottom, FPR, Ford - 1124

2. #1 Garth Tander, HRT, Holden - 1072

3. #88 Jamie Whincup, TeamVodafone, Ford - 1062

4. #15 Rick Kelly, HSV Dealer Team, Holden - 1028

5. #888 Craig Lowndes, TeamVodafone, Ford - 897

6. #6 Steven Richards, Castrol FPR, Ford - 839

7. #4 James Courtney, Jeld-Wen Racing, Ford - 811


8. #33 Lee Holdsworth, Valvoline, Holden - 760

9. #18 Will Davison, Jim Beam Racing, Ford -752

10. #7 Todd Kelly, Jack Daniels Racing, Holden - 726

FG Falcon is here!

02 May 2008 - 03:09:52 pm

 
We have received our first couple of FG Falcons.
2 x G6
2 x XT
1 x XR6










Come in and have a look!

Model T nation wide tour

02 May 2008 - 02:54:01 pm

 
Here are a few shots of the start of the national tour celebrating the Model T.
It's still amazing how much the private transport vehicle has changed!



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